Increasing Your Tweets, Likes, and Ratings

November 1, 2012

Gr 9 Up-These how-to titles lead teens through building a digital business. Each volume uses real-world examples from current Internet companies such as Facebook, Twitter, and Netflix to explain the various steps involved in building a website, blog, app, etc. The set follows a natural pattern of conceiving an idea, development, marketing, and growing a business but each one could be read as a stand-alone title. Sidebars contain anecdotes, even more examples of products and innovations, practical advice, and "Myths and Facts." The captioned color photos are a mix of profiled entrepreneurs in action and stock images. The extensive bibliographies offer an array of resources for enthusiasts. The listings of pertinent organizations where readers can learn more are also helpful.

Copyright 2012 School Library Journal, LLC Used with permission.

October 1, 2012
Grades 7-10 Weinick writes, You probably don't remember life without contacting your friends online and surfing the web. But how do you distinguish your flashy new app from others? This entry in the (take a deep breath) Digital Entrepreneurship in the Age of Apps, the Web, and Mobile Devices series looks past the inspiration part of the process and focuses on marketing minutiae, including giving your app a savvy name, choosing a useful Twitter image, monitoring your Facebook page, vlogging, and knowing your SEO from your PPC and CPM. (Confused? You need this book.) Some quibbles: it's a bit heavy on marketing speak, and the font isn't the most readable. And obviously the material will date quickly. But for today's enterprising teen this is hugely helpful. Specific recommended URLs are included throughout.(Reprinted with permission of Booklist, copyright 2012, American Library Association.)