September 6, 2010
Critics who dubbed Britain's ex-prime minister "Tony Blur" for his allegedly substance-free politics swaddled in gauzy PR won't have their minds changed by this nebulous memoir. Blair's brief for his "ground-breaking" New Labour platform reads like a marketing plan: it's all about middle-class "aspiration," "focusing on the developing tastes of consumers," and "modernization," the glossed-over particulars being a muddle of small-bore education, health-care and law-and-order initiatives. The Iraq War is a similar "battle between modernizers and reactionaries," according to Blair's high-minded justification, a battle which would have gone well but for the meddling of Al Qaeda and Iran. He writes like an ad executive—"it had to be dignified, it had to be different, and it had to be Diana," he says of the laudably "modern" princess's funeral—but his candor can be bracing. He paints comic scenes of excruciating audiences with dull dignitaries and the weekly torment of Prime Minister's Questions, is nakedly spiteful toward his Labour rival and successor Gordon Brown, and never hides his preoccupation with image-crafting and media relations. ("Look like a prime minister," he reminds himself on election night.) Blair reveals himself to be savvy, charming, and sometimes earnest and impassioned, but never quite a statesman.